The Weather Network company Site Redesign Project
A new desktop and mobile-web experience for the Canadian Weather Network company (TWN).
Objectives:
Extend Reach - get more people to come to the site more often
Deepen Engagement - create a relevant user experience that expands beyond routine weather checking
The new site was designed to be adaptive - both in time and in place, social, sharable, hyper-localized, but also inclusive of the larger world - as defined by individual users. The new site enables personalization - both actively and passively, and it is used as a planning tool, whether long or short-term.
a customised / customisable - experience, tailored to the user needs; syncing their most relevant content and forecast information to any device and any channel.
Leveraging the large TWN Ecosystem; TV Programming (TV Station/Channels), Mobile App, Mobile Web, Text Messaging (SMS), Desktop Applications, RSS Feeds, and etc. A User-Centered makeover to the TWN ecosystem.
The Experience Model depicts a conceptual view of the future state experience. It visually captures the relationships between behaviour modes, content needs & types, levels of personalization/customization and their interrelationships.
The modes describe customer motivations & mindsets during interactions at key touchpoints. For example: the REACTIVE Mode (red) - responses to active weather, alerts, major weather news stories. Event Triggered.
Implement a user-centered design approach: Keep users informed about where they are and what they can expect through appropriate feedback. Use clear and consistent terms and labels, as well as a cohesive visual vocabulary for buttons, links and calls-to-action. Design for expert users, as well as new visitors who have no familiarity with the site navigation.