An overall redesign of CDW's checkout flows
[sesktop and mobile platforms]
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COMPANY
CDW (corporate, government, and Canadian sites)
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TASK
User research, competitive analysis, user flows, workshop, wireframe, prototype, and usability test
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PROBLEM
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Inconsistent checkout experience, with high level of complexity (UX and UI)
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Low checkout-to-buy conversion of new customers
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Low cart-to-checkout conversion on mobile
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STRATEGY
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Focus on new users/customers who have never placed an online order
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Solution should not negatively impact return customers
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New mobile solution for new users/potential customers [design a guest checkout on mobile]
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IMPACT
Within the first three months, the new design doubled the volume of mobile orders, improving conversion by more than 5% and increasing total revenue by over 8%
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Click here to view the "Checkout Release Notification", which our team had shared with CDW's Account Managers
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Mobile-Web Checkout Redesign (wires)
CDW mobile-web new checkout experience: guest-user wireframes
Mobile-Web Checkout Redesign (comps)
CDW mobile-web new checkout experience: final design comps
Mobile Guest-Checkout [NEW Design] (comps)
Remove sign-in barriers to place an order, and provide an opportunity to convert one-time-buyer to a life-time customer
